The small marketer's traffic playbook

How small marketers actually get found in 2026.

Honest guides to getting visitors to your site — from day-one traffic exchanges to compounding citations in ChatGPT. Written by someone who's been running paid-traffic services since 1997.

Charles Carboneau
byCharles Carboneau
29 years in online traffic·CPA·Fort Wayne, Indiana

Three honest answers to one question:
how do I get visitors?

Every article here fits into one of three buckets. Together they're the small-marketer traffic playbook I wish I'd had in 1997.

01 — Earn it

AI search visibility

Compounding traffic

How to get your affiliate pages cited by ChatGPT, Perplexity, and Google AI Overviews. The slow-but-free layer that builds an asset over time.

Browse the guides →
02 — Buy it or trade it

The tool directory

Immediate & paid traffic

Traffic exchanges, safelists, solo ad vendors, classified submission services — verified quarterly, rated honestly, no hype.

Browse the directory →
03 — Build for it

Build it yourself

The site that converts

The non-coder's path to a real website. Static HTML, $5/month hosting, MailerLite, Gumroad — no WordPress, no plugins, no SaaS bills.

Start building →
New here? Start with the roadmap.

Four layers of traffic, in the order you should actually build them.

From your first visitor this week to compounding citations in ChatGPT a year from now. Most guides teach one layer. This one teaches all four — in order.

Read the roadmap →
Charles Carboneau
More about the author

Charles Carboneau

CPA · Fort Wayne, Indiana · Online since 1997

I've been in the online traffic business for 29 years. Ran eTrafficSurge as a traffic exchange for two decades. Built and still operate eTrafficSurge.com and CashConnection.com, the paid-traffic services that quietly deliver visitors to small-marketer sites every day.

Along the way I've launched four of my own sites as a non-coder, including TheFrugal.ai and GolfClubags.com, using the same static-HTML stack I'll teach you here. This site is the honest version of what I've learned works — and what doesn't.

The full story →

The Friday brief

One email a week. What's working for small marketers, what's new in the directory, and anything interesting I came across in the ecosystem.